Role : Marketing Communications
Department : Marketing
Reporting To : Marketing Head
Location : Corporate Office, Shri Educare Ltd. / TSRS Moulsari Campus
Employment Type : Full-Time (5 Days a Week)
Role Purpose:
To lead and execute integrated marketing communication initiatives for Shri Educare Ltd. (SEL) and its partner institutions, with a direct impact on brand positioning, programme awareness, enrolment growth, and institutional visibility. The role is responsible for translating organisational objectives into scalable communication frameworks, campaigns, and outreach strategies while leading training and capacity-building efforts to embed standardised communication practices across teams, and enrolment growth.
Role Scope & Coverage:
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Functional Scope: Marketing Communications, Brand Management, Digital & Social Media, Events, Outreach, Partnerships
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Geographical Scope: Pan-India (across SEL network schools and partner institutions)
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Stakeholders Managed:
- Internal: Marketing Team, 3EP Team, School Leadership, Admissions Teams
- External: Creative agencies, digital partners, media vendors, event organisers, real estate partners
Key Responsibilities & Deliverabl
1. Programme Marketing & Enrolment Growth (3EP)
- Own and drive integrated communication strategies to improve programme awareness and enrolment funnel metrics.
- Align programme messaging with academic positioning and market demand.
- Deliver high-quality communication assets (website, brochures, videos, on-ground branding).
- Expand multi-channel outreach (digital + on-ground + institutional).
- Plan and execute engagement initiatives (events, info sessions).
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Output Metrics: Admissions Closed, Leads generated, enquiry-to-admission conversion support & campaign ROI
2. Digital Presence & Social Media Management
- Lead SEL’s social media and digital communication strategy.
- Ensure consistent, high-frequency communication across platforms.
- Build institutional credibility through storytelling, achievements, and thought leadership.
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Output Metrics: Engagement rate, reach & follower growth
3. Brand Governance & Standardisation
- Develop and implement communication frameworks, templates, and brand manuals.
- Ensure adherence to brand identity across schools and regions.
- Conduct training and enable adoption across teams.
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Output Metrics: Brand consistency, adoption rate across schools, reduction in communication deviations
4. Support the marketing team in School Launch & Integrated Campaign Management
- Lead end-to-end marketing communication for new school launches (e.g., The SRF School).
- Manage integrated campaigns across ATL, BTL, and digital channels.
- Oversee development and deployment of all marketing collateral.
- Drive internal alignment and readiness for launch.
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Output Metrics: Launch visibility, enquiry volume, events conducted, footfall generated & admissions closed
5. Events, Industry Platforms & Institutional Visibility
- Identify and evaluate high-impact industry events and forums having collaboration opportunities for new school setups
- Build and manage an annual events and partnerships calendar.
- Develop proposals and communication strategies for partnerships.
- Drive participation through sponsorships, speaking opportunities, and showcases.
- Track ROI and effectiveness of engagements.
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Output Metrics: Number of qualified partnership leads, conversion to active discussions, pipeline strength, qualified leads & partnerships initiated
Role Complexity
- Requires managing multiple concurrent campaigns and stakeholders across geographies
- Balances strategic planning with high execution intensity
- Involves cross-functional alignment (academics, admissions, leadership, external partners)
- Requires data-driven decision-making with measurable outcomes
Qualifications & Experience
- MBA / Postgraduate in Marketing, Communications, or related discipline
- 5-8 years of relevant experience in marketing communications / brand management
- Preferred background: Education / K–12 / Services / Consulting-led organisations
- Experience managing multi-location or networked brands
- Experience in market leading organisations
