What do we do:
ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably.
Proposition for merchants:
D2C selling made as easy as selling on marketplaces like Amazon, Flipkart or Myntra/
Why build this:
India’s D2C wave has been limited to venture-funded D2C brands today
The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces
Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
Shopify / Status-quo software solve for work-flow management of storefront but don’t do enough on “helping” merchants sell well!
Team and scale:
We’re at ~$8M ARR and had hit profitability earlier in the year. We’ve recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.
HR Strategy Intern :-
Role Overview
Location: Bengaluru | In-office
Duration: 3–6 months
Team: HR / People Strategy
About the Role
We are looking for a high-ownership HR Strategy Intern who wants to work closely with the HR team on building scalable people systems for a fast-growing startup.
This is not a routine HR internship. You will get exposure to performance management, culture-building, HR automation, employee engagement, manager enablement, and HRBP execution. The role is ideal for someone who is structured, analytical, execution-focused, and eager to learn how high-impact HR systems are built from scratch.
What You Will Work On1. Performance & Growth
You will support the HR team in building and improving performance management systems across the company.
You will work on:
Creating and maintaining performance scorecards, review trackers, calibration inputs, and performance cycle documentation.
Supporting career pathing work across functions, including IC and Manager tracks.
Helping define role expectations, competency frameworks, level definitions, and promotion criteria.
Assisting in performance fairness checks through data, documentation, and calibration support.
Supporting the design and execution of Reward & Recognition frameworks linked to company values and business outcomes.
Preparing manager toolkits, communication drafts, review templates, and performance enablement material.
2. Culture & Values
You will help convert company values into practical, observable behaviors that teams can understand and apply.
You will work on:
Translating company values into simple behavior definitions and examples.
Supporting culture rituals such as onboarding sessions, manager rituals, recognition moments, and employee engagement programs.
Helping maintain the Employee Handbook, culture playbooks, and HR communication material.
Supporting initiatives that improve adoption of people practices across teams.
Creating simple, engaging content to make HR policies, values, and rituals easier to understand.
3. AI-led HR Ops & Automation
You will support HR Ops automation and process improvement projects.
You will work on:
Mapping HR processes such as letters, approvals, onboarding, offboarding, policy queries, FAQs, and recurring reports.
Identifying manual work that can be automated using tools, workflows, templates, trackers, and AI.
Supporting the creation of SOPs, dashboards, SLA trackers, and process documentation.
Helping improve HRIS hygiene, employee data accuracy, and recurring HR reporting.
Working with the HR team to make HR Ops more process-first, automation-first, and scalable.
4. HRBP Execution & Change Management
You will support HRBPs in driving adoption of key people initiatives across teams.
You will work on:
Helping managers understand and use new HR frameworks, templates, and processes.
Supporting employee communication, training material, and enablement sessions.
Preparing people dashboards, org insights, and review notes for leadership discussions.
Assisting in tracking people risks, engagement inputs, manager feedback, and action items.
Supporting change management for new HR initiatives across pods and functions.
What We Are Looking ForMust Have
Hunger to learn, take ownership, and work in a fast-paced startup environment.
Strong analytical and problem-solving mindset.
Good comfort with Excel/Google Sheets, documentation, and structured thinking.
Ability to convert ambiguous problems into simple trackers, templates, and action plans.
Strong written and verbal communication skills.
High attention to detail and follow-through.
Ability to work with multiple stakeholders and build trust across teams.
Preferred
MBA/PGDM student or recent graduate with specialization in HR, Organizational Behaviour, Strategy, or related fields.
Tier 1 / Tier 2 campus background such as XLRI, TISS, MDI, SCMHRD, XIMB, SIBM, NMIMS, or similar. (Preferred)
Prior internship or project experience in HR, consulting, startups, people analytics, L&D, or HR operations.
Interest in AI-led automation, people analytics, culture-building, and performance management.
What You Will Learn
How performance management systems are designed and run in a high-growth company.
How to build scalable HR processes, dashboards, SOPs, and operating rhythms.
How HR partners with business leaders on performance, culture, org design, and people risks.
How to use data, automation, and structured thinking to solve real HR problems.
How startup HR works beyond routine operations.